About Event

The theme of the seminar is Green Marketing and sustainable success. Green marketing is part of the new marketing approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. It is the marketing of products that are presumed to be environmentally preferable to others and incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Consumers are increasingly becoming concerned about the environment and various issues related to it at the global level. This change has encouraged many organizations to respond with 'environment' friendly products. Therefore Green Marketing is perceived as an opportunity by many organizations to achieve their long term goals and sustainability. To explore the opportunities and challenges of green marketing associated with Technological perspective, rural business, contribution towards corporate governance and social responsibility in Indian Market, XIBA initiates to organize this State level seminar on ’Green Marketing and Sustainable Success’. The seminar discusses on the various initiatives taken in the Indian context by various organizations, corporate and Government of India. The discussions/ deliberations of the seminar will reveal “Green Marketing is gaining importance in India fostering sustainable Success.”